The now popularized area SOuth of HOuston street in Manhattan is where the SoHo collection draws its thematic material for designs: design studios, artists of every stripe, and hip-urban elite. Along with the dot.com companies, fine eateries, and cultural venues that have sprung up in SoHo in the last 25 years, a sense of fashion and style unique to the district has flourished as well. Amer has harnessed a little of their mojo and leveraged it into this transitional collection of hand-tufted rugs. Handspun wool combines with trendy colors and overblown patterns for a look that is every bit as audacious as SoHoÍs denizens, but refined enough to hang with New YorkÍs social elite. Living, city style. ThatÍs so SoHo.